Search Engine Optimisation (SEO)
Search engine optimisation helps your business to attract new customers.
The higher sites and pages are ranked on the search results page, the more frequently they are visited by potential clients. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO targets different kinds of searches, including image searches, local searches and even video searches.
As an Internet marketing strategy, SEO is based on how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines your targeted audience prefers. Optimising a website involves editing its content and HTML and associated coding to increase its relevance to specific keywords on search engines.